Be it on-road motorcycles, scooters, off-road bikes or mopeds, the motorcycle market has increased. It was originally projected to increase by the Motorcycle Industry Council by 3.7% Cumulative Annual Growth Rate (CAGR) from 2014 to 2025, but no one foresaw a pandemic. “As consumers adjusted to new realities [from Covid-19], they reduced [the] use of public transportation and ride sharing services, and pursued new forms of recreation,” as explained by Gleb Mytko to PR Newswire. Potential buyers in the US – including both new and experienced riders – were met with an array of appealing options at many different price points, allowing them to find the model that meets all of their needs." As of that January report, demand for motorcycles is now projected to grow 5.4% annually through minimally 2024, fueled especially by e-bike and electric motorcycles.
So sustainability of the planet might be addressed, but sustainability of the humans might be another issue.
During the years from 2009 to 2018, thenumber of motorcycle fatalitiesper the National Highway Traffic Safety Administration (NHTSA) went up, but even more concerning is the steady increase in fatalities per 100 million vehicle miles driven (100M VMT); 21.46 motorcycle fatalities in 2009 with rates 15-21% higher in 2015-2018. In contrast, motor vehicle fatalities have dropped almost every year since the 1950s to anearly historic low of 1.11 fatalitiesper 100M VMT. That translates to a motorcycle driver’s risk being more than twenty-two (22) times that of his car or truck counterpart.
Do you need to improve your automotive product development, to increase efficiency, or to comply with ASPICE and Functional Safety? You are at the right place.