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Tuesday, February 16, 2021

Volvo Cars Cared About Safety Long Before The #MeToo Movement

In January of this year, this author threw down the gauntlet regarding NHTSA crash data given that women drivers are 73% more likely to be injured and 17% more likely to die in a car crash. I suggested that an automotive #metoo movement must be led by either government agencies mandating female, dri...
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#Functional Safety

Tuesday, February 9, 2021

Five Ways Agile In Automotive Will Pivot In 2021

Agile Development, a way to incrementally approach complex projects by decomposing it into smaller chunks and measuring the ability of the team to accomplish these bite-sized pieces, has absolutely taken ahold recently in the automotive sector. Companies attempting to forge into the brave, innovativ...
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#Team Integration #Automotive Agile

Tuesday, February 2, 2021

Celebrities Don’t Always Buy Cars Just For Bling: Sometimes The Reasons Might Sound Familiar

The Average Joe buys the car for a standard set of mundane reasons. Yes, for any given vehicle, exterior styling usually ranks somewhere within the top five criteria – and, in fact, ranks #2 overall according to J.D. Power – but most often the reasons mirror Maslow’s Hierarchy of Needs. Cost. Safety...
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#Functional Safety #Quality

Wednesday, January 27, 2021

Love Is Blind: The Truths Behind Marketing Of Tesla, Regional Engineering And Connected Cars

In the 1998 classic “The Truman Show”, the supposed director, Christof (played by Ed Harris) is asked why he thinks the protagonist of the global-hit reality TV show, Truman Burbank, has never discovered the truth of his entirely-fabricated world. Christof’s response is arguably the most poignant st...
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#Functional Safety #Quality

Tuesday, January 26, 2021

The Connected Car Isn’t The Only Thing Getting More Complex. So Is Its Test Environment.

In the not-so-distant future, customers will want to simply utter from the warm, frothy comfort of their hot tubs, “Hey Alexa, get the tires rotated for my Mach-E before noon tomorrow,” and expect an incredible, integrated intelligence to support this user experience. First, the connected car’s agen...
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#Cybersecurity #Functional Safety

Friday, January 22, 2021

How to Comply with UNECE - Automotive Cybersecurity

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#Cybersecurity #Video