Learning Center – The Automotive Insider Blog

International consulting company, Kugler Maag Cie (Kugler Maag), announced certifications across key service areas today, further establishing the company as a leader in Automotive Software Process Improvement Capability dEtermination (SPICE), Cybersecurity and Functional Safety consulting and train...

Wait, what?? Customer as supplier doesn’t make any sense.

In January of this year, this author threw down the gauntlet regarding NHTSA crash data given that women drivers are 73% more likely to be injured and 17% more likely to die in a car crash. I suggested that an automotive #metoo movement must be led by either government agencies mandating female, dri...

The Average Joe buys the car for a standard set of mundane reasons. Yes, for any given vehicle, exterior styling usually ranks somewhere within the top five criteria – and, in fact, ranks #2 overall according to J.D. Power – but most often the reasons mirror Maslow’s Hierarchy of Needs. Cost. Safety...

In the 1998 classic “The Truman Show”, the supposed director, Christof (played by Ed Harris) is asked why he thinks the protagonist of the global-hit reality TV show, Truman Burbank, has never discovered the truth of his entirely-fabricated world. Christof’s response is arguably the most poignant st...

In the not-so-distant future, customers will want to simply utter from the warm, frothy comfort of their hot tubs, “Hey Alexa, get the tires rotated for my Mach-E before noon tomorrow,” and expect an incredible, integrated intelligence to support this user experience. First, the connected car’s agen...