Tuesday, March 9, 2021
Researching How Autonomous Should Work For The Cognitively-Impaired
We all imagine the happy path. Simple instructions. An autonomous vehicle that arrives upon request, drives itself from our doorstep to our office’s lobby and then either parks itself or journeys to its next rider. No hassles. No worries.
Thursday, March 4, 2021
Kugler Maag Cie Earns Certifications in Automotive SPICE, Cybersecurity and Functional Safety
International consulting company, Kugler Maag Cie (Kugler Maag), announced certifications across key service areas today, further establishing the company as a leader in Automotive Software Process Improvement Capability dEtermination (SPICE), Cybersecurity and Functional Safety consulting and train...
Thursday, February 25, 2021
Customer As Supplier: How That Infrequently Has A Happy Ending For Auto OEMs
Wait, what?? Customer as supplier doesn’t make any sense.
Tuesday, February 16, 2021
Volvo Cars Cared About Safety Long Before The #MeToo Movement
In January of this year, this author threw down the gauntlet regarding NHTSA crash data given that women drivers are 73% more likely to be injured and 17% more likely to die in a car crash. I suggested that an automotive #metoo movement must be led by either government agencies mandating female, dri...
Tuesday, February 2, 2021
Celebrities Don’t Always Buy Cars Just For Bling: Sometimes The Reasons Might Sound Familiar
The Average Joe buys the car for a standard set of mundane reasons. Yes, for any given vehicle, exterior styling usually ranks somewhere within the top five criteria – and, in fact, ranks #2 overall according to J.D. Power – but most often the reasons mirror Maslow’s Hierarchy of Needs. Cost. Safety...