Learning Center – The Automotive Insider Blog

Amongst several impediments to short-term adoption of electric vehicles (EVs) is “charging anxiety”, such that a recent study found nearly 60% of customers do not foresee buying an EV in the next six years. Although a recent New York Times article suggested in hyperbole that 2022 might be when “...t...

There have been previous lists of famous automotive founders including one earlier this year by Newsweek, but typically these delineations leave the reader wondering, “Does this snoozer collection just consider the ancient history of sheet-metal-focused revenue and brands?” instead of pushing our un...

Without understanding corporate history in realms other than automotive, Tesla’s exponential rises in brand worth, market share and stock price seem insurmountable for the industry’s incumbents. In 2021, Tesla became the highest-valued transportation brand at $42.6 billion USD, which was 50% larger ...

The race is on. Every automotive manufacturer is racing to market with very similar, future offerings: autonomous and/or electric vehicles. The styling might be slightly unique, the amount of storage or cupholders will certainly vary, and assuredly some of the carryover features will come and go. Bu...

Approximately ten years ago, an automotive product planner stated [off the record] that 5-10% of the population are “tree-huggers” and would buy nearly any eco-friendly car regardless of the styling, return-on-investment (ROI), etc. But beyond that captured market, moving the spending patterns of th...

Some informed readers might have been rejoicing in recent years that the gender gap in pay has generally been shrinking, albeit not quickly enough. In 1869, women were paid 50% of their male counterparts for doing the same job (a.k.a, “controlled gender gap”), in the mid 1960’s it increased due to t...