Learning Center – The Automotive Insider Blog
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Friday, May 20, 2022
The Post-Covid Auto Buying Experience: Dealerships Must Learn Their New Target Persona
You have to Rumpelstiltskin not to realize that online purchases have skyrocketed since the start of the pandemic. Digital Commerce 360 estimates the pandemic contributed an extra $218.53 billion to ecommerce’s bottom line over the past two years and 48% of consumers report their shopping habits hav...
Friday, February 11, 2022
Beating Tesla’s Design Threat: How The Auto Industry Should Learn From Honeywell and Nest
Without understanding corporate history in realms other than automotive, Tesla’s exponential rises in brand worth, market share and stock price seem insurmountable for the industry’s incumbents. In 2021, Tesla became the highest-valued transportation brand at $42.6 billion USD, which was 50% larger ...
Tuesday, January 25, 2022
Prediction For 2022: The Easiest Automotive Experience Will Attract The Pandemials
The race is on. Every automotive manufacturer is racing to market with very similar, future offerings: autonomous and/or electric vehicles. The styling might be slightly unique, the amount of storage or cupholders will certainly vary, and assuredly some of the carryover features will come and go. Bu...
Tuesday, January 25, 2022
New Study Suggests Ongoing Issue With Selling Electric Vehicles
Approximately ten years ago, an automotive product planner stated [off the record] that 5-10% of the population are “tree-huggers” and would buy nearly any eco-friendly car regardless of the styling, return-on-investment (ROI), etc. But beyond that captured market, moving the spending patterns of th...
Monday, November 8, 2021
New “Pink Tax” Study Shows Women Pay Upwards Of $7,800 More For Car Ownership
Some informed readers might have been rejoicing in recent years that the gender gap in pay has generally been shrinking, albeit not quickly enough. In 1869, women were paid 50% of their male counterparts for doing the same job (a.k.a, “controlled gender gap”), in the mid 1960’s it increased due to t...
Thursday, October 7, 2021
Emerging Tech For Autonomous Vehicles: Thermal Stereo Sensing
Over the past five years, there have been a series of high-profile cases of vehicles misinterpreting the driving environment while using Advanced Driver-Assistance Systems (ADAS). Most recently in July, algorithms inside of Tesla’s TSLA +1.4% Full Self-Driving (FSD) system-initiated slowdowns for th...