Learning Center – The Automotive Insider Blog
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Sunday, March 28, 2021
Innovation Culture: Key Changes Needed For Legacy Auto Companies
Erik Tanghe may have said it best: “Fear of change is like standing under a hot shower and knowing the moment you turn it off you'll be freezing cold.”
#Functional Safety #Automotive SPICE #Quality #Team Integration
Tuesday, March 9, 2021
Researching How Autonomous Should Work For The Cognitively-Impaired
We all imagine the happy path. Simple instructions. An autonomous vehicle that arrives upon request, drives itself from our doorstep to our office’s lobby and then either parks itself or journeys to its next rider. No hassles. No worries.
Wednesday, March 3, 2021
How Pavlov Works Against Low-Cost Quality In Automotive
According to the cliché, two things rule the world: reward and punishment. Pavlov knew this 120 years ago. And nowhere is this more evident than inside the average automotive company.
Thursday, February 25, 2021
Customer As Supplier: How That Infrequently Has A Happy Ending For Auto OEMs
Wait, what?? Customer as supplier doesn’t make any sense.
Tuesday, February 2, 2021
Celebrities Don’t Always Buy Cars Just For Bling: Sometimes The Reasons Might Sound Familiar
The Average Joe buys the car for a standard set of mundane reasons. Yes, for any given vehicle, exterior styling usually ranks somewhere within the top five criteria – and, in fact, ranks #2 overall according to J.D. Power – but most often the reasons mirror Maslow’s Hierarchy of Needs. Cost. Safety...
Wednesday, January 27, 2021
Love Is Blind: The Truths Behind Marketing Of Tesla, Regional Engineering And Connected Cars
In the 1998 classic “The Truman Show”, the supposed director, Christof (played by Ed Harris) is asked why he thinks the protagonist of the global-hit reality TV show, Truman Burbank, has never discovered the truth of his entirely-fabricated world. Christof’s response is arguably the most poignant st...